="“We believe in innovating every day... in products, in our processes just the way we do things,” Rajan Anandan
IIPM - Admission Procedure DELL... Here’s a company that has driven the course of future industry innovations, and it has been ‘PowerVault’ing all the way...
Known 
for its relentless focus on customer satisfaction, Dell undoubtedly with its innovative techniques has climbed the ladders easily enough to reach the top. Its culture itself speaks of innovation and improvement. In fact, Dell began its innovation technique by asking its customers what they want the product to do? Continuously working on consumer’s feedback Dell has time and again floored the IT world with its innovative approaches. “We believe in innovating every day, inculcating a mindset of innovation in our products, in our processes just the way we do things,” Rajan Anandan, Vice President and General Manager, Dell India shares with 4Ps B&M. Well, the 300 information disclosures by its R&D department in just the past two years says the rest!
And now, the latest from Dell’s factories is the fourth generation PowerVault LTO -4- 120 technology storage device that provides 800 GB native capacity with a whopping transfer rate of 432GB/hour. That means your backup window gets shrunk by a third and records a complete 100% growth in capacity. It’s the first drive, which offers ‘device level encryption’ that enables organisations to secure their data efficiently without the additional cost of installing software base encryptions. And lest we forget, it is indeed Dell’s concept of building direct relationship with customers that has helped it in its drive to chart out future industry innovations. The threestep process of ‘Listen-Solve-Impact’ has almost always led to some real path breaking innovations.
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Source : IIPM Editorial, 2008
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