iOmega Portable Hard Drive
IIPM Programme :- SUPERIOR COURSE CONTENTS
Technical Specification
Portable (External); Capacity: 160 GB; Speed (RPM): 5400
PRICE: Starts at Rs.4,800
WARRANTY: 1 year
The Iomega eGo Portable Hard Drive is a fast and fun notebook hard drive that has an elegantly curved chassis. The egos Drive also packs a lot of storage capability – the 160GB 2.5-inch drive is USB-powered for simple operation, and comes with EMC Retrospect HD software for backups. DropGuard technology protects the drive from accidental damage caused by drops of upto 51 inches so users can carry up to 640,000 photos, over 2,900 hours of music or 240 hours of video with confidence. “Talk files anywhere, in ultra style with Hi-Speed USB 2.0 extremely durable drive travel. The main advantage of this external storage device is that it requires no external power supply,” says Chris Romoser, Senior Director, iOmega.
Marketers’ delight: Glamour and performance make it a hit.
Tester’s note: Pros – Large capacity. Shock resistance. Cons – Dual-headed cable’s ‘Y-section’ short. Chrome retains fingerprints.
For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
Now IIPM's World-Class Education... for everybody!!
IIPM INTERNATIONAL - NEW DELHI, GURGAON & NOIDA
IIPM - Admission Procedure
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JOHN FOK - Don’t mess with professionals
IIPM INTERNATIONAL - NEW DELHI, GURGAON & NOIDA
JOHN FOK
Don’t mess with professionals
Bureaucrats & backroom boys can keep opening Track-I and Track-II diplomacy, but the silent revolutions are brought by people whose professional lives are attached to the result of the endeavour. US has always invited best of the brains from around the world– doctors, engineers, scientists & researchers. Their sheer numbers can make them a force to reckon with. And one man who is determined to make that true is John Fok, Chairman of the National Association of Asian American Professionals (NAAAP). Fok has actively worked in NAAAP since its inception in early 90s. He meticulously started bringing Asian professionals under their umbrella organisation and provided them with a clout, a say, in the state of affairs. In the coming years, NAAAP’s role shall become more important as Asian lobbies start coming of age. A specialist in slip-fall prevention and safety by profession, Fok & his organisation will ensure that professionals from labour-intensive countries like India get ample opportunity to prove themselves in US and form a clout similar to what is synonymous with Europeans & South Americans.
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Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
IIPM - Admission Procedure
IIPM, GURGAON
IIPM : EXECUTIVE EDUCATION
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When IIPM comes to education, never compromise
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Why Study Abroad When IIPM Gives You 3 global Advantages!
IIPM Ranked No. 1 B-School In Global Exposre - Zee...
KING JIGME KHESAR NAMGYAL WANGCHUCK - The royal guard
IIPM INTERNATIONAL - NEW DELHI, GURGAON & NOIDA
KING JIGME KHESAR NAMGYAL WANGCHUCK
The royal guard
Situated
in the lap of Himalayas is the serene and picturesque Kingdom of Bhutan. But don’t be shocked if you hear that just until two years ago this exotic and benign country was under the staunch protectionist rule of King Jigme Singye Wangchuck. But then came the welcome change, of his passing on the baton to his son, Crown Prince Jigme Khesar Namgyal Wangchuck on December 9, 2006. At 27, he became one of the world’s youngest kings. The fresh blood of Khesar brought fresh ideologies to the Kingdom. Clearly, the stepping down was the first step in the long-overdue process of the Bhutanese king’s top-down devolution of power and democratizing the country. At the time of handing over the reins, old king said, “I am confident that a very bright future lies ahead for Bhutan with the leadership of a new King and a democratic system of government that is best suited for our country as enshrined under the Constitution. I have every confidence that there will be unprecedented progress and prosperity for our nation in the reign of our fifth King.”True to his words, the fifth Druk Gyalpo quietened his worst critics by ushering in constitutional democracy in the country on March 25, this year; a move which has been applauded by India – the world’s largest democracy. But the Maoist insurgents in Nepal and in the north-eastern part of India were not too happy with this epochal event in this tiny nation, as Bhutan had joined hands with India to curb their acts in the Bhutanese jungles. Now, any hope that these insurgents had of re-starting their operations has been totally foiled.
So where is his contribution to making these coming decades an Indian one? Well, India also plays a key role in Bhutan’s economic development. Close to 90% of Bhutan’s total imports are from India, while exports to India amount to 95% of its total. Surprisingly India, which does not have much of a cordial relation with its neighbouring countries – Pakistan, Nepal, Sri Lanka, Bangladesh – has found an unlikely ally in this tiny Himalayan nation. And now it is up to the young king to make it count in the name of ‘Symbiotic’ advantage.
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Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
IIPM - Admission Procedure
IIPM, GURGAON
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IIPM Ranked No. 1 B-School In Global Exposre - Zee...
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Defense - The growing economic and social development could be ruined..
IIPM - Admission Procedure
Even the growing economic and social development could be ruined in seconds just because of internal and external threat. With Indian facing various external threats from global terrorist organisation and various internal threats from naxalites, riots et al, it very important not only to secure national border but also the internal borders.
As per the CAG report 2008 for defense service, only 25% of the project work has been completed so far, which was slated to be completed in 2005 and what’s worse the main component of projects i.e. construction of core technical buildings, the procurement of plant and machinery has still not started. In order to let defense work in the most effective way, the project executor must complete at least 75% of the project by year-end. Moreover, the Indian army is facing a shortage of 11,238 officers, while the Indian Air Force is short of 1,565 officers and the navy is short of 1,461 officers. In order to bridge this gap, its important to reduce the shortfall by 75% by the year-end. There should be more of defense training at school and college level. The current strength of the Indian army should be reduced from its current level of 1,414,000 to that of 750000 highly specialised army personnel. These specialised soldiers should be laced with latest equipment, technology and fighting skills. Even the paramilitary force should be reduced to 750000 from 1,089,700 highly specialised personnel with similar advance technology and skills. In order to secure the costal border, Indian navy needs to have 75 warships loaded with latest technology and all fighting equipment. Even countries like China and Pakistan may turn out to be a very big threat in the near future, in order to be prepared for such threats the AirForce should be provided with 75 squadron combat aircraft. All the specialised force should be laced with hi-tech artilleries
For coping up with the internal disturbances, there is need to empower the police officials with latest methods of fighting and latest artilleries. The recent advancement in technology had undoubtedly complicated the style of warfare. The Indian defense force requires a ‘unified battle space’ with extensive exploitation of IT and cyber security along with space based and terrestrial surveillance systems.
For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
IIPM, GURGAON
IIPM : EXECUTIVE EDUCATION
IIPM’s 36th Glorious Year of Academic Excellence
IIPM Ranked No. 1 B-School In Global Exposre - Zee...
4Ps Power Brand Awards 2007
When IIPM comes to education, never compromise
IIPM is A World of Career
Why Study Abroad When IIPM Gives You 3 global Advantages!
IIPM Ranked No. 1 B-School In Global Exposre - Zee...
Man With The Golden Wheel
IIPM : EXECUTIVE EDUCATION
KARAN MEHRISHI and SACHIN BHAREL draw lessons from Indica’s diesel curve
One may be prompted to say here that this is because the Tata group has been in existence for decades and, for most periods, operated in a protected business environment. But so did many other business groups, and they don’t seem to have this kind of a presence. What works for the Tatas is a single-minded focus on business, spotting opportunities, and offering products and services that click with consumers. They identify the needs, and roll the products out at the cheapest-possible price.
This is definitely true of Tata’s foray in the passenger car segment. B&E finds out how Ratan Tata, Chairman, Tata Group changed the face of Indian roads.
Prior to the launch of the Indica, Ratan Tata realised that internal factors were compelling him to change Tata Motors’ strategy. Since the market for commercial vehicles wasn’t growing fast, he had to seek volumes elsewhere. The only way he could do it was to venture into the passenger car segment. But then, he could only compete with established players like Maruti Suzuki by offering new propositions to the customer. Tata thought it should be low price and cheap operational costs.
Agrees Ramnath S, Partner, Idfcsski Securities, “Indica became a success because of its pricing and positioning as a diesel car. Since Maruti was only making petrol cars then, Indica was the first of its kind.” For the upwardly-mobile consumer, a ‘sensible’ car is one, which has the lowest operational costs. She understood the dynamics of the volatility in global crude prices. The disparity between petrol and diesel prices in India created an insecurity against petrol cars. For her, Indica was a small car with a difference. It was as cheap as other compact models, and it had a diesel engine, which was cheaper to run.
Says a Tata Motors’ spokesperson, “When Indica was launched, it combined the best of what was offered by competitors. Most importantly, it offered running economy and ‘more car per car’ value. This enabled the Indica to become a breakthrough product in the Indian small car market and, in fact, establish the B segment in India. The positioning strategy was more space, better styling and more economy.” Tata now wants to create the cheapest segment – a $2,500 model. The Rs.1 lakh car may hit the market in 2008. Adds NDTV’s Siddarth Patankar, “There are different audience segments. On Tata’s part, there is a need to build on what the Indica has achieved. Retail outlets will play a key role in the success of the Rs.1 lakh car,” The car’s low buying and maintenance costs created another market – private taxis. “Tourists preferred the Indica as it was cheaper,” adds Ramnath.
The lack of competition in the small diesel car segment helped Tata Motors in another way. It got the space to learn from its mistakes. The evolution of the Indica was based on market feedback, and turned out to be cost effective as developmental costs were spread across a period of time. For instance, the V2 version (launched almost three years after the original) had more than 100 new and improved components. And Tata could do it as competitors failed to launch diesel versions in the compact segment.
However, the real learning curve dated back to 1988, when Tata Motors had decided that it will chase volumes in passenger cars. In that year, the company launched the 207 pick-up. The product led to the entry of other SUVs such as the Sierra, Estate, Safari, and MUVs like Tata Sumo. Many of these models were criticised by auto experts, but the slew of launches helped Tata Motors to research and experiment that enabled it to finally launch the small Indica.
Initially, Tata Motors launched the Indica with a 1495 cc petrol engine as well. Knowing that volumes would be generated by the diesel variant, the petrol model was meant to help the brand to stay within the ‘psychological confines’ of a small car. The consumer had to know that Tata Motors had also built a sophisticated petrol version. It’s a different matter that the Xeta, a small car launched later as a new petrol model, paid the price of being in the shadow of its diesel sibling. Today, Indica is perceived as the ‘only’ diesel car and Xeta just misses the petrol car buyers’ option. The same has happened with the more expensive models like Tata Indigo that Tata Motors has launched; most of them have not done too well in the marketplace. So, Tata doesn’t want to miss another chance to re-establish the high-end and luxurious image of his company. This may be one of the reasons why he has aggressively bid for the Jaguar-Land Rover acquisition. If he manages to grab this deal, it will catapult Tata Motors as a global player, with models across the price and technology spectrum. In one stroke, it will transform Tata Motors from being a maker of indigenous cars to one which makes world-class models that sell in developed markets.
In the next few years, Tata will be a global name to reckon with. It will possess the cheapest-ever model in its arsenal. It may sell Jaguars and Land Rovers. It may become the first-ever Indian firm to disrupt global manufacturing, just like what Infosys and Wipro have done in software services.
For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
Read these article :-
ZEE BUSINESS BEST B SCHOOL SURVEY
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
IIPM makes business education truly global (Print Version)
The Indian Institute of Planning and Management (IIPM)
IIPM Campus
The Hindu : Education Plus : Honour for IIPM
IIPM ranked No.1 B-School in India, Management News - By ...
IIPM Ranked No1 B-School in India
Moneycontrol >> News >> Press- News >> IIPM ranked No1 B-School in ...
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Welcome to creative-dom!
IIPM Ranked No. 1 B-School In Global Exposre - Zee...
Ramanuj Shastry, Chief Creative Officer, Rediffusion DY&R: Anisha is good at her work and is here to perform. She is a fabulous writer and raises standards. She also has an understanding of brands and their tones. Overall, a tremendous person, with great people skills.
Sagar Mahabaleshwarkar, Chief Creative Officer, Rediffusion DY&R: I have worked with Anisha on a couple of pitches. Apart from her basic understanding of crafts, she is a fantastic team leader. Her basic craftsmanship enables her to understand and write stuff, especially print, with great clarity and lucidity. She is gifted with a great strength to sense what’s good, what’s great and what’s bad.
For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
Read these article :-
ZEE BUSINESS BEST B SCHOOL SURVEY
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
IIPM makes business education truly global (Print Version)
The Indian Institute of Planning and Management (IIPM)
IIPM Campus
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4Ps Power Brand Awards 2007
When IIPM comes to education, never compromise
IIPM, GURGAON
IIPM - Admission Procedure
IIPM is A World of Career
Why Study Abroad When IIPM Gives You 3 global Advantages!
What’s Mirchi’s strategy for radio?
IIPM, GURGAON
Our strategy is to grow the category. We’re already the largest radio operator in terms of revenues and, hopefully, we will become larger than AIR by the end of this year. So, we will be the single largest radio operator. Our market share in the private space will be 45-50%. But that’s just a part of the pride. The real pride will be if we could grow the category and make it a Rs.1,500-2,000 crore category. That’s going to be the single long-term objective for us.
How will you grow radio as a category?
We are working to improve the regulatory framework to ensure that multiple frequency is allowed to broadcasters and there’s release of more frequencies. Also, the Phase III is important – if the government changes the policies and encourages the launch of radio in 50-70 more towns, it will grow the category. The other thing is that if the quality of research is improved and it can become widespread, then the media buying and planning community, and the advertising one will use more radio, which will eventually drive growth. These are some of the efforts that we are making at the moment.
How will you improve the regulatory scenario in the country?
We look at working with AROI and FICCI to ensure improvements in the regulatory framework. There are 4-5 areas that have been identified by broadcasters. There’s the issue of news and current affairs not being allowed on radio. Multiple frequencies need to be allowed to players in any market. And we shouldn’t forget tradability, which implies that if a broadcaster wants to exit a business, he should be allowed to sell his shares to any buyers. There should be release of more frequency in each market. Finally, networking should be allowed, i.e. one should be able to operate a smaller station out of a big one. For example, if I have a station in Pune, and I wish to operate a new one in Sangli from the Pune one, I should be permitted to do it. This saves costs.
In 2007, why has Radio Mirchi not expanded aggressively?
We think that the viability of new stations is under doubt mainly because of several factors. That is why I mentioned that we would like to work with FICCI to clear up these factors. If that happens, we will be keen participants and look at expanding our network in another 30-40 cities.
Do you think radio can become a mainstream medium for advertisers?
Absolutely yes. When I say mainstream, I don’t mean more mainstream than TV and print, but it can easily become the third in our country. When the one lakh car comes, and if millions buy it, more people will listen to radio. When they reach home, they have 30-60 minutes to watch TV, but during the time they spend in cars (and that’s hours in many cases), they listen to radio. The commutes are going to become longer, there will be more cars on the roads, and so more time will be spent on radio. I believe that this year the industry will be around Rs.700 crore; in another 5 years, it can easily go upto Rs.2,500-3,000 crore
For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
Read these article :-
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
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The Indian Institute of Planning and Management (IIPM)
IIPM Campus
Of ‘Micro’ strategies and a ‘Macro’ dream
When IIPM comes to education, never compromise
Tata
AIG Life, a joint venture between two behemoths, seeks to provide a brand new look at life by combining pre-eminent leadership position of Tata Group (one of the most respected business conglomerates in India) and AIG’s global presence as a leading insurance and financial services giant. It has been its constant endeavour to let best global practices and presence in every product category reach Indian populace. Commenting on its strategy & philosophy, Philip Hayman, Chief Agency Officer, Tata AIG Life Insurance Co. Ltd. told 4Ps B&M, “We are diligently working towards educating the masses about life insurance and its relevance. We firmly believe that reaching out to people and educating them about the need for insurance will bear fruits in the long run. Our aim is to introduce innovative products and services to meet their needs.” The company also believes that it’s wiser to launch a need-based product rather than duplicating products already available in the market. With micro-insurance (MI) products forming over 65% of its rural offerings, the company plans to have one million MI clients over next five years. Surely, this giant is looking to tread on paths unexplored, but with promises abound. For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
IIPM, GURGAON
IIPM - Admission Procedure
IIPM is A World of Career
Why Study Abroad When IIPM Gives You 3 global Advantages!
Figuratively yours!?
For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
When IIPM comes to education, never compromise
IIPM, GURGAON
IIPM - Admission Procedure
IIPM is A World of Career
BRAND : Frooti - Mango Frooti, fresh and juicy!
When IIPM comes to education, never compromise
BRAND : Frooti
BASELINE : Mango Frooti, fresh and juicy!
4Ps TAKE : ‘India
badal gaya hai par India ka favourite fruit drink wahi’, now how big-headed can a brand get? The concept is deep-rooted in the self-proclaimed fact that Frooti is India’s most popular drink in the fruit segment. The ad is just about Frooti’s dominant position in the Indian mart. The USP – real mango taste. Isn’t Maaza singing the same tune, “Tazaa mango, Mazaa mango”? And for that matter even the communication of Slice is on the same lines. The visual manages to draw some attention but as the entire storyboard makes no sense, this really doesn’t make much of a difference. Overall, the ad falls short of making its point & is a thorough disappointment. The reward to the prospect – Parle name attached to it but aren’t Coca- Cola & Pepsi bigger brand names? We are not saying that Frooti is not a brand to reckon with, but just by boldly announcing that you are ‘India’s most trusted fruit drink’, doesn’t prove anything. As they say – Empty vessels make most noise!
For more articles, Click on IIPM Article
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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IIPM - Admission Procedure
IIPM is A World of Career
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BRAND : Compaq - Kal tumhara hai
IIPM - Admission Procedure
BRAND : Compaq AGENCY: McCann Erickson
BASELINE: Kal tumhara hai
DESCRIPTION: A
kid wants to design the world’s fastest car, with a red Compaq logo in the backdrop. A girl wants to become an international fashion designer (red Compaq logo is all too visible again!). Enter Shahrukh Khan who says, “Sapna chahe job hi ho, Compaq will help you achieve it. Compaq notebooks and desktops ke saath anything is possible. Kal tumhara hai.”
4Ps TAKE: Remember the Compaq ad where SRK was a future teller? This time, King Khan simply tells you that the future will be yours, shape it whichever way you want using Compaq notebooks & desktops. Targeting youngsters, this aspirational ad wins on several accounts but fails to convey the USP of the product. The communication seems weak as it simply recommends Compaq notebooks & desktops for realising the dreams. All in all, it is not able to rise above the clutter. Rewards to the prospect are, of course, Mr. Khan and the Compaq tag. Now you take a call if you want to buy the Bollywood Badshah’s line!
For more articles, Click on IIPM Article
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
For More IIPM Info, Visit below mentioned IIPM articles.
Why Study Abroad When IIPM Gives You 3 global Advantages!
The Sunday Indian - India's Greatest News weekly
IIPM, GURGAON
The Leader Who Sets The Tone
IIPM, ADMISSIONS FOR NEW DELHI & GURGAON BRANCHES
The truth of the matter is simple. True blue/professionalism is about vision & values and always emanates from the top. It is the leader who sets the tone, defines the blueprint, articulates the direction, focus & philosophy of the organizational growth path. If he is of the belief that quality and growth are perfectly compatible, more friends than foes, then he is likely to earn both, big bucks and big respect from all who matter – employees, clients, peers, stakeholders & consumers.
If, on the other hand, he treats advertising like any other business – which it isn’t – then (despite making money) he will be looked upon as an unprofessional, down-market pariah, a trader/supplier who accidentally gate-crashed into the sophisticated world of advertising instead of hawking commodities at Chandni Chowk!.
At the end of the day, any entrant passionate about embarking on this fascinating creative journey into a world that deals with the business of ideas, must be warned to say ‘NO’ to these deadly ‘YES’ Boss types and resist succumbing to mediocrity...
For more articles, Click on IIPM Article
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
For More IIPM Info, Visit below mentioned IIPM articles.
IIPM, GURGAON
ARINDAM CHAUDHURI’S 4 REASONS WHY YOU SHOULD CHOOSE IIPM...
IIPM Economy Review
The Leader Who Sets The Tone
IIPM, ADMISSIONS FOR NEW DELHI & GURGAON BRANCHES
The truth of the matter is simple. True blue/professionalism is about vision & values and always emanates from the top. It is the leader who sets the tone, defines the blueprint, articulates the direction, focus & philosophy of the organizational growth path. If he is of the belief that quality and growth are perfectly compatible, more friends than foes, then he is likely to earn both, big bucks and big respect from all who matter – employees, clients, peers, stakeholders & consumers.
If, on the other hand, he treats advertising like any other business – which it isn’t – then (despite making money) he will be looked upon as an unprofessional, down-market pariah, a trader/supplier who accidentally gate-crashed into the sophisticated world of advertising instead of hawking commodities at Chandni Chowk!.
At the end of the day, any entrant passionate about embarking on this fascinating creative journey into a world that deals with the business of ideas, must be warned to say ‘NO’ to these deadly ‘YES’ Boss types and resist succumbing to mediocrity...
For more articles, Click on IIPM Article
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
For More IIPM Info, Visit below mentioned IIPM articles.
IIPM, GURGAON
ARINDAM CHAUDHURI’S 4 REASONS WHY YOU SHOULD CHOOSE IIPM...
IIPM Economy Review
The Leader Who Sets The Tone
IIPM, ADMISSIONS FOR NEW DELHI & GURGAON BRANCHES
The truth of the matter is simple. True blue/professionalism is about vision & values and always emanates from the top. It is the leader who sets the tone, defines the blueprint, articulates the direction, focus & philosophy of the organizational growth path. If he is of the belief that quality and growth are perfectly compatible, more friends than foes, then he is likely to earn both, big bucks and big respect from all who matter – employees, clients, peers, stakeholders & consumers.
If, on the other hand, he treats advertising like any other business – which it isn’t – then (despite making money) he will be looked upon as an unprofessional, down-market pariah, a trader/supplier who accidentally gate-crashed into the sophisticated world of advertising instead of hawking commodities at Chandni Chowk!.
At the end of the day, any entrant passionate about embarking on this fascinating creative journey into a world that deals with the business of ideas, must be warned to say ‘NO’ to these deadly ‘YES’ Boss types and resist succumbing to mediocrity...
For more articles, Click on IIPM Article
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
For More IIPM Info, Visit below mentioned IIPM articles.
IIPM, GURGAON
ARINDAM CHAUDHURI’S 4 REASONS WHY YOU SHOULD CHOOSE IIPM...
IIPM Economy Review
The runner-ups...
IIPM - Admission Procedure
With
the ad rankings behind us now, it is time to focus on those print and electronic ads and billboards, which could not make it to our coveted rankings, nevertheless, they’ve created quite a stir among the ad-frat and consumers alike. Most debated, most discussed, appreciated or blasted, whatever they may be , we bring them all to you. Check out the hottest spots for this fortnight and decide for yourself... CATEGORY : Billboard BRAND : Barclays
HEADLINE : Slow repayment on personal loans4Ps TAKE : Barclays entered India recently and it has already done some quick and smart thinking. It has come armed with a strategy to counter stiff competition from other foreign (and nationalised) banks, which are showing exponential growth within the country. When consumerism has pushed the average Indian on the brink of another ‘Amdani atthanni, kharcha rupaiya’ realm (at least in the metros), Barclays has come out with a scheme which promises to give them money to blow-up and slower instalments to pay up. The visual is cute with the slow and steady tortoise aptly conveying the essence of the message and the white background stands out. Will the slow and steady win this race?
For Complete IIPM Article, Click on IIPM ArticleSource : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) InitiativeFor More IIPM Info, Visit Below....
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People Movements
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• To drive the growth of its financial services, Aditya Birla Group has appointed Ajay Srinivasan as Chief 
Executive (financial services) and Director (corporate strategy and business development). Prior to this, Srinivasan was CEO – Fund Management at Prudential Corp. Asia. Air Deccan has appointed Nick White as its Deputy COO – Technical.
•In the media world, Pankaj Paul has moved to The Hindustan Times as the Managing Editor. Shankar Rao Shinde has been promoted to the post of Group Brand Head of The Indian Express. Zee TV’s Programming Head, Ashwini Yardi has joined Viacom-18 as Head of Content & Creative. Also, Sandip Sikand, Chief Creative Officer of Sony Entertainment Television, has called it quits with the channel.
•Raju Santhanam has put in his papers as Zee News Editor after working for a little over a month there. Neville Bastawalla has been appointed as Marketing Head at Mid-Day.•The advertising world is as usual bustling with movements with Pratap Suthan bidding goodbye to Grey Worldwide as the National CD. OgilvyOne has roped in Mihir Unakar has Business Director, Bangalore and Harshad Hardikar as Business Director, Mumbai. Also Kunal Jamuar has joined Media Direction as VP – West, South and East.
Compiled by: Aditi SoniFor Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative For More IIPM Info, Visit Below....
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The Wadia Retail Rush
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While low-cost 
housing remains a priority for the group, convinced that the organized retail opportunity in India is waiting to be harnessed, the elder Wadia sibling Ness is trying to gain maximum square footage in malls, as also high street square footage. Recently, Britannia also acquired a stake in Bangalore-based Daily Bread, a speciality manufacturer and retailer of premium bakery products, giving it an entry in the organized food retailing mart. Plus, thanks to Bombay Dyeing and Britannia, the group already boasts a vast and effective distribution network. Although a tad too late, they are now planning to capitalise on this strength, using the ready retail pipeline to pump down more products. Efforts are on to rope in big-ticket international brands like Gucci; with the additional possibility of encompassing all retail formats, including hyper markets. However, challenges like manpower crunch and product sourcing may play spoilsport if not dealt with effectively.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative For More IIPM Info, Visit Below....
The Sunday Indian - India's Greatest News weekly
IIPM, ADMISSIONS FOR NEW DELHI & GURGAON BRANCHES
IIPM, GURGAON
ARINDAM CHAUDHURI’S 4 REASONS WHY YOU SHOULD CHOOSE IIPM...
IIPM Economy Review
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