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Even the growing economic and social development could be ruined in seconds just because of internal and external threat. With Indian facing various external threats from global terrorist organisation and various internal threats from naxalites, riots et al, it very important not only to secure national border but also the internal borders.

As per the CAG report 2008 for defense service, only 25% of the project work has been completed so far, which was slated to be completed in 2005 and what’s worse the main component of projects i.e. construction of core technical buildings, the procurement of plant and machinery has still not started. In order to let defense work in the most effective way, the project executor must complete at least 75% of the project by year-end. Moreover, the Indian army is facing a shortage of 11,238 officers, while the Indian Air Force is short of 1,565 officers and the navy is short of 1,461 officers. In order to bridge this gap, its important to reduce the shortfall by 75% by the year-end. There should be more of defense training at school and college level. The current strength of the Indian army should be reduced from its current level of 1,414,000 to that of 750000 highly specialised army personnel. These specialised soldiers should be laced with latest equipment, technology and fighting skills. Even the paramilitary force should be reduced to 750000 from 1,089,700 highly specialised personnel with similar advance technology and skills. In order to secure the costal border, Indian navy needs to have 75 warships loaded with latest technology and all fighting equipment. Even countries like China and Pakistan may turn out to be a very big threat in the near future, in order to be prepared for such threats the AirForce should be provided with 75 squadron combat aircraft. All the specialised force should be laced with hi-tech artilleries

For coping up with the internal disturbances, there is need to empower the police officials with latest methods of fighting and latest artilleries. The recent advancement in technology had undoubtedly complicated the style of warfare. The Indian defense force requires a ‘unified battle space’ with extensive exploitation of IT and cyber security along with space based and terrestrial surveillance systems.


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Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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...of global software is in India!

One would think that no one would like to sport a fake painting, brand or would like to have stolen food, or use pirated computer soft ware and movies. Well, the ‘one’ who thinks like that in India, seems to be amusingly just one, as millions seem to be thinking otherwise. According to International Data Corporation (IDC), India accounts for 75% of the global piracy market and is now rated amongst the top pirating countries. IDC claims that there could be 1,150,000 new job openings with even 10% decrease in piracy. They estimate that with every 10% decrease in piracy, almost $15 billion additional revenues and $386 million as tax revenues could be pumped in.

Great words, greater numbers, but try saying that to the ‘pirates’ and to the buyers of such pirated products. Unless the government supports soft ware corporations and movie houses in making high profile arrests under clear media glare, and unless the judiciary ensures that the fines and the prison sentences are prohibitively high, piracy will be as common as jumping a red light in the lovely roads of Delhi and giving bribes to traffic police... Well, that’s another story!

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Thailand is witnessing political turmoil since May 2006 when the caretaker Prime Minister Thaksin Shinawatra was declared unconstitutional by a bench of Judges. It was followed by a coup. Since then, the military led by General Sonthi Boonyaratglin has, repeatedly promising to hold free & fair elections and restore democracy. In the past, elections in Thailand have been marred by incidences such as rigging and ‘vote-buying’. Therefore, in order to make the elections free and fair, EC is planning to introduce Electronic Voting Machines (EVM) for the first time. Apart from that, international monitors will be brought in to check other prevalent irregularities. 

The latest move has been welcomed by international community, as agrees Vijay Sakhuja, a Fellow at the International Institute for Strategic Studies, Singapore, to B&E, "Restoration of democracy and political stability in the corruption-ridden nation has become a quintessential requirement for stability & progress". Indeed, it's time that military Junta should work like car mechanics who come to fix broken cars and once when their job is done they hand-over the steering wheel to the real owner.

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Source : IIPM Editorial, 2007 

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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In the whole number game, some wonder, what about the human factor then? Well, so far as the employees are productive, the human factor remains. “I’m afraid that the obsession with quantifying employees in terms of performance metrics and skills development might lead to that attitude,” expresses Vivek Patwardhan, VP (HR) of Asian Paints.

But, the true branding of HR, or even an organisation is based on the people a company employees. As they say, the true ambassadors of a company are its employees and customers. Vivek agrees when he says, “A company must invest in creating a DNA which is reflected in every employee. Then a company can proudly say ‘mera wala employee’.” Well, as management gurus speak of value; and when value is expressed in numbers, it’s time for HR gurus to follow suit too, of course, with that human factor included. So if you were looking out for a means to delivering (measurable) high performance, you know what to do! 

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Source : IIPM Editorial, 2007 

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative 

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Centurion Bank of Punjab (CBoP) was created by the merger of Centurion Bank and Bank of Punjab in 2005. And this move, most definitely, led to the radical brand perception re-engineering of both brands in the minds of Indian consumers. Though both banks separately have a very old existence, due to the merger creating a totally new corporation, technically, CBoP came smashing into our rankings.

Tracking the genesis of the merger, while Centurion Bank had an established and growing South India based retail assets business, including leadership positions in two-wheeler loans and commercial vehicle loans, Bank of Punjab had a strong retail deposit customer base in North India, besides, a significant SME and agricultural portfolio. So the merger ensured that marketing, operational and geographic synergies combined most effectively. CBoP continues its M&A focus, recently merging again with Lord Krishna Bank (LKB) – a bank with over a hundred branches. CBoP now has 256 branches in its kitty (133 in northern India and 30 in New Delhi itself), an asset base of Rs.159 billion, compared to Rs.101 billion a year ago. As of December, 2006, even the capital adequacy of the bank stood at a robust 12.1%.

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Source : IIPM Editorial, 2007 

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

IIPM PUBLICATION 
The hits just keep on rolling out from the land of the dragon. According to a United Nations World Tourism Organisation outlook forecast, China is going to be the world’s top tourist destination by 2020. Already, in 2006, the country – that has amazing tourism destinations like the Great Wall and Forbidden City other than its swanky cities that have almost become like picture-perfect showcases – it became the world’s fourth most popular tourist place (it overtook Italy that was in the fourth place the year before that). Last year, Beijing alone earned $33.5 billion from tourism revenues. Other than it’s smashing economic growth and overall development, the Beijing Olympics that are to be hosted by China’s capital in 2008, has seen the country further brush up its landscape. And one obvious fallout has been a massive expansion in the tourism sector. Here are some figures that tell the story of the future: between 1978 and 2005, the number of tourists who have visited China has increased an incredible 66 times. The revenues earned from inbound tourism have increased by an even more impressive 111 times (it is currently the sixth-highest tourism revenue earner in the world). This year, the China National Tourism Administration has said, the tourism sector will rake in a huge one trillion yuans (a healthy 10 per cent up from 2006). 

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Source : IIPM Editorial, 2007 

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

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The world survived 2006 without a major economic catastrophe, despite sky-high oil prices and a Middle East spiraling out of control. But the year produced abundant lessons for the global economy, as well as warning signs concerning its future performance.

Unsurprisingly, 2006 brought another resounding rejection of fundamentalist neo-liberal policies, this time by voters in Nicaragua and Ecuador. Meanwhile, in neighboring Venezuela, Hugo Chávez won overwhelming electoral support: at least he had brought some education and healthcare to the poor barrios, which previously had received little of the benefits of the country’s enormous oil wealth. Perhaps most importantly for the world, voters in the United States gave a vote of no confidence to President George W. Bush, who will now be held in check by a Democratic Congress.

When Bush assumed the presidency in 2001, many hoped that he would govern competently from the centre. More pessimistic critics consoled themselves by questioning how much harm a president can do in a few years. We now know the answer: a great deal.  

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Source : IIPM Editorial, 2007

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

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On the other hand, Goa, popular for its beaches and churches, is now splashing the vibrancy of its festivals all over its campaigns. “Why sell something which people already know about,” says Kedar Dhume, MD, Advertising Associates (ad agency of Goa). “We plan to promote it as a MICE (Meetings Incentives Conferences Events) destination now. Goa has the entire infrastructure for it,” he adds. 

Also, Stark Communications, which has recently won the Karnataka Tourism account is working on a campaign promoting a 6-day festival to be held in India’s IT hub, Bangalore, “The focus will be Karnatak folk dance and music,” informs Dharmaraj Shetty, Account Executive, Stark.

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Source : IIPM Editorial, 2006

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

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Tata Motors is part of a luftwaffe of affordable car-makers taking on the world. The new crop of automotive liberators are primarily originating from Asia and Eastern Europe – regions that are predominantly developing territories and have populations characterised by lower purchasing power but high aspirations. Companies like Dacia (Romania), Proton (Malaysia), Kia (South Korea) and Tata Motors (India) are the messiahs of affordable transportation for the masses. These manufacturers offer personal commute solutions in not only their respective regions, but the global market as well. Tata’s Indica, Dacia’s Logan, Proton’s Waja-Wira and Kia’s Sportege have been primary drivers of this new club. Products which may not be niche, but extremely competent in terms of pricing and practicality. But the biggest issue these manufacturers face is that markets that have the highest automobiles sales (US, China) are not necessarily looking for low-cost options, but for innovative and even environment-friendly (hybrid) alternatives; options these firms cannot offer...

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Source : IIPM Editorial, 2006

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

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