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The Wadia Retail Rush


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While low-cost The Wadia Retail Rushhousing remains a priority for the group, convinced that the organized retail opportunity in India is waiting to be harnessed, the elder Wadia sibling Ness is trying to gain maximum square footage in malls, as also high street square footage. Recently, Britannia also acquired a stake in Bangalore-based Daily Bread, a speciality manufacturer and retailer of premium bakery products, giving it an entry in the organized food retailing mart. Plus, thanks to Bombay Dyeing and Britannia, the group already boasts a vast and effective distribution network. Although a tad too late, they are now planning to capitalise on this strength, using the ready retail pipeline to pump down more products. Efforts are on to rope in big-ticket international brands like Gucci; with the additional possibility of encompassing all retail formats, including hyper markets. However, challenges like manpower crunch and product sourcing may play spoilsport if not dealt with effectively.

Undeterred, the Wadia’s are planning a massive retail investment of $2.5 billion and hope to capitalise on their Rs.8000-10,000 crore existing landbank in Mumbai itself. Moreover, not restricting their retail ambitions to only Mumbai, they are also planning to lease/acquire and develop other properties, to expand their retail operations across the country. This will enable the group to de-risk their operations geographically.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Facts that built Omaxe


IIPM BEST MBA INSTITUTE 

Brand :
Omaxe
Headline :Facts that built Omaxe
Baseline : Turning dreams into reality
Agency : NA 

4ps take : After taking a good look at the visual of this ad (the building, mind you, not the tree!), we would have to agree, ‘A picture speaks a thousand words’. Strong communication that brings out the reward to the prospect! The clear-cut strategy of the ad is to lure investors and consumers who are interested in converting their ‘dreams into reality’ – through the real-estate segment, by investing in or buying a house. The communication is bang: On listing the facts, figures, growth and the achievements of the company. A sure-shot Brand building exercise by Omaxe – quite like the way it builds its buildings, or should we say dreams? 

For Complete IIPM Article, Click on IIPM Article 

Source : IIPM Editorial, 2007 

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative