TOYOTA
Being the global No.1 isn’t enough. Toyota must learn to handle the crown too!
Toyota
is on a high. After becoming the world’s number one carmaker during the first quarter of 2007 (beating GM in global sales), and after launching their limitededition premium Corolla Sedan version in India during this year, Toyota has now outlined a number of strategies for developing markets. Few brands live up to consumer expectations and it comes as no surprise that despite entering India just half-a-decade back, brand Toyota has surpassed expectations. Speaking on Toyota’s brand positioning, KK Swami, Dy MD, revealed to 4Ps B&M, “We focus on the study of the consumer’s changing preferences, and therefore, getting the right cost price is important for us.” But there’s a problem here. Even though Toyota has been constantly evolving in India, it has witnessed a slump in sales, primarily due to heavy competition, not forgetting the launch of the Honda Civic and new Accord in 2006. Analysts believe that Toyota has to improve on ‘styling’ and radical designs if it wants to continue with this constant upward surge, unless, of course, it’s ready to face the winner’s curse syndrome. For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative For More IIPM Info, Visit Below....
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