IIPM 4Ps :- All’s well that...
....ends up in ‘wool’len wear!
Winter
is here and so are the wool manufacturing & processing companies. And the Ministry of Textiles was not far behind for it noted a significant increase of 7.3% in the production of wool during the first quarter of 2006-07 over the same period last year. And it’s certainly not true that it is just during the previous year that this industry has actually done well, for it has performed much better than most of the sectors in the Indian economy for years now. For instance, during 2004-05, the exports in the woolen textiles grew by 20% compared to the previous year!But then, there are critical challenges for the industry. Dr. S.K. Chaudhari, Regional Director, Woolmark Company (India) observes, “The task at hand is to successfully achieve internationalization and innovation and the industry has to gear up for this challenge.” Another major force needed for the industry to thrive is ‘strategic alliances’ coupled with ‘newer market entries’.
Thankfully, many entities have seen the light of day. Raymond recently announced a 50:50 joint venture with Italy’s leading woollen fabric manufacturer, Lanificio Fedova, which will help strengthen its presence in the shawls and jackets segment. In 2005, leading industry major, Oswal Group (now renamed Malwa Group) came out with its new range of denim coloured ‘Indigo Wool’. Rishi Oswal, MD, Oswal Group says, “We would be targeting markets like Europe and Japan for branching out into the upper echelons of the woollen fabric segment.”
Today, even leading fashion designing schools like NIFT are introducing their students to finer elements of design using wool as a medium to capitalise on the opportunity presented by the elite casual wear segment. And today, despite Italy, Taiwan, Hong Kong and Mauritius collectively accounting for 80% of the world’s total exports in knitwear, India too has displayed great potential, which of course will materialise only with proper initiatives. Only then can the industry be worth its weight in wool...er...gold!
Edit bureau: Preeti Chaturvedi
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Source : IIPM Editorial, 2006
An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative
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Tata Motors is 
part of a luftwaffe of affordable car-makers taking on the world. The new crop of automotive liberators are primarily originating from Asia and Eastern Europe – regions that are predominantly developing territories and have populations characterised by lower purchasing power but high aspirations. Companies like Dacia (Romania), Proton (Malaysia), Kia (South Korea) and Tata Motors (India) are the messiahs of affordable transportation for the masses. These manufacturers offer personal commute solutions in not only their respective regions, but the global market as well. Tata’s Indica, Dacia’s Logan, Proton’s Waja-Wira and Kia’s Sportege have been primary drivers of this new club. Products which may not be niche, but extremely competent in terms of pricing and practicality. But the biggest issue these manufacturers face is that markets that have the highest automobiles sales (US, China) are not necessarily looking for low-cost options, but for innovative and even environment-friendly (hybrid) alternatives; options these firms cannot offer...
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Source : IIPM Editorial, 2006
An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative
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IIPM going global
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