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Centurion Bank of Punjab (CBoP) was created by the merger of Centurion Bank and Bank of Punjab in 2005. And this move, most definitely, led to the radical brand perception re-engineering of both brands in the minds of Indian consumers. Though both banks separately have a very old existence, due to the merger creating a totally new corporation, technically, CBoP came smashing into our rankings.

Tracking the genesis of the merger, while Centurion Bank had an established and growing South India based retail assets business, including leadership positions in two-wheeler loans and commercial vehicle loans, Bank of Punjab had a strong retail deposit customer base in North India, besides, a significant SME and agricultural portfolio. So the merger ensured that marketing, operational and geographic synergies combined most effectively. CBoP continues its M&A focus, recently merging again with Lord Krishna Bank (LKB) – a bank with over a hundred branches. CBoP now has 256 branches in its kitty (133 in northern India and 30 in New Delhi itself), an asset base of Rs.159 billion, compared to Rs.101 billion a year ago. As of December, 2006, even the capital adequacy of the bank stood at a robust 12.1%.

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Source : IIPM Editorial, 2007 

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative